Thursday, June 4, 2009

Normal Web Site Superior to Others

I’ve been looking at web sites for cities and towns in the U.S. and have found that there is a lot of variation in the quality of these sites. Some sites are charming (“Welcome to our state’s hidden treasure!") but do not provide much useful information. Other sites provide some basic information (“We have a police department”) but do not give the visitor to the site any details.

So far, I haven’t seen any web site that is as comprehensive and useful as the Normal web site. I think there should be a ratings guide for city and town web sites, like ratings guides for restaurants and hotels. Instead of forks or stars, this guide could use postcards to indicate the rating based on criteria such as attractive layout and pictures, links to specific departments, the amount of detailed information, links to community resources (attractions, media, churches, etc.), and ease of use. I’d say that Normal has a four-postcard web site!

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