This is an article about residents of Birmingham, Alabama, getting together to oppose the look of "cookie-cutter" developments (e.g., fast-food chains, drug stores). They even started a Facebook site called "I Believe in Birmingham" for posting information related to their movement. According to the article, residents don't have to accept a standard design of a business if they believe that it won't fit in with their community. They just need to be educated, organized, and vocal in expressing their opposition.
It's good to know that it is possible to get businesses to change their designs and it is also good to know that some residents are willing to take the time and effort to get involved in shaping the look of their communities. It's something to keep in mind as Normal continues to grow and new businesses come here.